Are You Madewell?

Yesterday I went somewhere I've been meaning to get to for some time now. I went to a store called Madewell.

Madewell was originally a high-quality workwear company founded in Massachuessets in 1937. In 2003 J Crew acquired the name and, pretty soon, Madwell stores began opening around the country.

Well, now Madwell has arrived here in New York City! The company recently opened a temporary store down in Soho, at 532 Broadway, and will be moving to permanent headquarters a few blocks away early in 2008.

Think of Madwell as J Crew's laid-back cousin. Where J Crew is more uptown preppie, Madewell is downtown chic. They're known for their perfectly cut jeans and their scarves are starting to get a lot of play now as well. They also have some of the cutest t-shirts I've ever seen.

Soho's always tough to get to from where I live, but once I got down to the store I felt it was definitely worth my trip. I think you'll feel the same way.

One more thing: If you live in or near New York City, you'll have the opportunity to win something really cute from Madwell! Check back here soon to find out what it is!

Buzzing off for now...